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Globus Spirits Entrepreneurship Development Program for Women

Introductory Session

Date: 19th Oct 2020, Monday

Time: 3:00 PM

Session 1 / 22nd Oct

Date: 22nd Oct, Thursday

Time: 2:45 PM​

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Session 2 / 25th Oct

Date: 25th Oct, Sunday

Time: 3:00 PM​

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Details: Concept of NICHES and choosing your NICHE

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Session 3 / 29th Oct

Date: 29th Oct, Thursday

Time: 3:00 PM​

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Details: Understanding Importance of Customer's perspective via Wallet making exercise

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Action Points:

1. Do Research on who your customer can be and what is his/her specific need

1. Develop a Brochure which should have information on your products and services as per the need of the customer, along with information about you and how can people contact you

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Session 4 / 5th Nov

Date: 5th Nov, Thursday

Time: 3:00 PM​

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Details: Business Fundamentals. Case Study Aditi Sharma Handcrafted Jewellery

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Building Customer Persona. Identifying the pains of your Target customer and then develop a solution to the pain identified

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Action Points:

1. Collect testimonials / reviews in text / video format of all the clients you have served / people you have benefited because of your support

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Session 5 / 8th Nov

Date: 8th Nov, Sunday

Time: 3:00 PM​ - 4:45Pm

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Details: Various Departments of a Business Set Up 

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Action Point

1. Avoid being generic

2. Make a specific offering for your Target Segment to resolve their specific need / pain

Session 6 / 12th Nov

Date: 12th Nov, Thursday

Time: 3:00 PM​

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Details: Various Departments of a Business Set Up and Case study of Naina and Manpreet how they set up a process of AWARENESS, LEAD GENERATION, NURTURING and SELLING

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Action Point

1. Categorize all the activities of business into (departments)

2. Ensure that all activities are happening simultaneously and you are not jumping from activity to another as a crisis response

3. Your job is make systems / delegate / give clear roles and targets to ensure that all activities run smoothly 

Session 7/ 15th Nov

Date: 15th Nov, Sunday

Time: 3:00 PM​ - 4:45 PM

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Details:  We discuss Sonu Mam's business 

Session 8/ 20th Nov

Date: 20th Nov, Sunday

Time: 2:00 PM​ - 3:20 PM

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Details:  Business Plan and Worksheets - Goal, Niche 

Session 9/ 22nd Nov

Date: 20th Nov, Sunday

Time: 3:00 PM​ - 4:15 PM

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Details:  Making business brochure

121 with Jyoti Sharma

Date: 29th Nov, Sunday

Time: 9:00 PM​ - 9:35 PM

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Details:  Checklist

121 with Sonu Arora

Date: 5th Jan, Tuesday

Time: 7:45 PM​ - 8:25 PM

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Details:  Video message, content calendar, call to action, sample video communication

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