Globus Spirits Entrepreneurship Development Program for Women
Introductory Session
Date: 19th Oct 2020, Monday
Time: 3:00 PM
Session 1 / 22nd Oct
Date: 22nd Oct, Thursday
Time: 2:45 PM
Session 2 / 25th Oct
Date: 25th Oct, Sunday
Time: 3:00 PM
Details: Concept of NICHES and choosing your NICHE
Session 3 / 29th Oct
Date: 29th Oct, Thursday
Time: 3:00 PM
Details: Understanding Importance of Customer's perspective via Wallet making exercise
Action Points:
1. Do Research on who your customer can be and what is his/her specific need
1. Develop a Brochure which should have information on your products and services as per the need of the customer, along with information about you and how can people contact you
Session 4 / 5th Nov
Date: 5th Nov, Thursday
Time: 3:00 PM
Details: Business Fundamentals. Case Study Aditi Sharma Handcrafted Jewellery
Building Customer Persona. Identifying the pains of your Target customer and then develop a solution to the pain identified
Action Points:
1. Collect testimonials / reviews in text / video format of all the clients you have served / people you have benefited because of your support
Session 5 / 8th Nov
Date: 8th Nov, Sunday
Time: 3:00 PM - 4:45Pm
Details: Various Departments of a Business Set Up
Action Point
1. Avoid being generic
2. Make a specific offering for your Target Segment to resolve their specific need / pain
Session 6 / 12th Nov
Date: 12th Nov, Thursday
Time: 3:00 PM
Details: Various Departments of a Business Set Up and Case study of Naina and Manpreet how they set up a process of AWARENESS, LEAD GENERATION, NURTURING and SELLING
Action Point
1. Categorize all the activities of business into (departments)
2. Ensure that all activities are happening simultaneously and you are not jumping from activity to another as a crisis response
3. Your job is make systems / delegate / give clear roles and targets to ensure that all activities run smoothly
Session 7/ 15th Nov
Date: 15th Nov, Sunday
Time: 3:00 PM - 4:45 PM
Details: We discuss Sonu Mam's business
Session 8/ 20th Nov
Date: 20th Nov, Sunday
Time: 2:00 PM - 3:20 PM
Details: Business Plan and Worksheets - Goal, Niche
Session 9/ 22nd Nov
Date: 20th Nov, Sunday
Time: 3:00 PM - 4:15 PM
Details: Making business brochure
121 with Jyoti Sharma
Date: 29th Nov, Sunday
Time: 9:00 PM - 9:35 PM
Details: Checklist
121 with Sonu Arora
Date: 5th Jan, Tuesday
Time: 7:45 PM - 8:25 PM
Details: Video message, content calendar, call to action, sample video communication