Globus Spirits Entrepreneurship Development Program for Women
Introductory Session
Date: 19th Oct 2020, Monday
Time: 3:00 PM
Session 1 / 22nd Oct
Date: 22nd Oct, Thursday
Time: 2:45 PM​
​
Session 2 / 25th Oct
Date: 25th Oct, Sunday
Time: 3:00 PM ​
​
Details: Concept of NICHES and choosing your NICHE
​
Session 3 / 29th Oct
Date: 29th Oct, Thursday
Time: 3:00 PM​
​
Details: Understanding Importance of Customer's perspective via Wallet making exercise
​
Action Points:
1. Do Research on who your customer can be and what is his/her specific need
1. Develop a Brochure which should have information on your products and services as per the need of the customer, along with information about you and how can people contact you
​
Session 4 / 5th Nov
Date: 5th Nov, Thursday
Time: 3:00 PM​
​
Details: Business Fundamentals. Case Study Aditi Sharma Handcrafted Jewellery
​
Building Customer Persona. Identifying the pains of your Target customer and then develop a solution to the pain identified
​
Action Points:
1. Collect testimonials / reviews in text / video format of all the clients you have served / people you have benefited because of your support
​
Session 5 / 8th Nov
Date: 8th Nov, Sunday
Time: 3:00 PM​ - 4:45Pm
​
Details: Various Departments of a Business Set Up
​
Action Point
1. Avoid being generic
2. Make a specific offering for your Target Segment to resolve their specific need / pain
Session 6 / 12th Nov
Date: 12th Nov, Thursday
Time: 3:00 PM​
​
Details: Various Departments of a Business Set Up and Case study of Naina and Manpreet how they set up a process of AWARENESS, LEAD GENERATION, NURTURING and SELLING
​
Action Point
1. Categorize all the activities of business into (departments)
2. Ensure that all activities are happening simultaneously and you are not jumping from activity to another as a crisis response
3. Your job is make systems / delegate / give clear roles and targets to ensure that all activities run smoothly
Session 7/ 15th Nov
Date: 15th Nov, Sunday
Time: 3:00 PM​ - 4:45 PM
​
Details: We discuss Sonu Mam's business
Session 8/ 20th Nov
Date: 20th Nov, Sunday
Time: 2:00 PM​ - 3:20 PM
​
Details: Business Plan and Worksheets - Goal, Niche
Session 9/ 22nd Nov
Date: 20th Nov, Sunday
Time: 3:00 PM​ - 4:15 PM
​
Details: Making business brochure
121 with Jyoti Sharma
Date: 29th Nov, Sunday
Time: 9:00 PM​ - 9:35 PM
​
Details: Checklist
121 with Sonu Arora
Date: 5th Jan, Tuesday
Time: 7:45 PM​ - 8:25 PM
​
Details: Video message, content calendar, call to action, sample video communication