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Globus Spirits Entrepreneurship Development Program for Women

Introductory Session

Date: 19th Oct 2020, Monday

Time: 3:00 PM

Session 1 / 22nd Oct

Date: 22nd Oct, Thursday

Time: 2:45 PM

Session 2 / 25th Oct

Date: 25th Oct, Sunday

Time: 3:00 PM

Details: Concept of NICHES and choosing your NICHE

Session 3 / 29th Oct

Date: 29th Oct, Thursday

Time: 3:00 PM

Details: Understanding Importance of Customer's perspective via Wallet making exercise

Action Points:

1. Do Research on who your customer can be and what is his/her specific need

1. Develop a Brochure which should have information on your products and services as per the need of the customer, along with information about you and how can people contact you

Session 4 / 5th Nov

Date: 5th Nov, Thursday

Time: 3:00 PM

Details: Business Fundamentals. Case Study Aditi Sharma Handcrafted Jewellery

Building Customer Persona. Identifying the pains of your Target customer and then develop a solution to the pain identified

Action Points:

1. Collect testimonials / reviews in text / video format of all the clients you have served / people you have benefited because of your support

Session 5 / 8th Nov

Date: 8th Nov, Sunday

Time: 3:00 PM​ - 4:45Pm

Details: Various Departments of a Business Set Up 

Action Point

1. Avoid being generic

2. Make a specific offering for your Target Segment to resolve their specific need / pain

Session 6 / 12th Nov

Date: 12th Nov, Thursday

Time: 3:00 PM

Details: Various Departments of a Business Set Up and Case study of Naina and Manpreet how they set up a process of AWARENESS, LEAD GENERATION, NURTURING and SELLING

Action Point

1. Categorize all the activities of business into (departments)

2. Ensure that all activities are happening simultaneously and you are not jumping from activity to another as a crisis response

3. Your job is make systems / delegate / give clear roles and targets to ensure that all activities run smoothly 

Session 7/ 15th Nov

Date: 15th Nov, Sunday

Time: 3:00 PM​ - 4:45 PM

Details:  We discuss Sonu Mam's business 

Session 8/ 20th Nov

Date: 20th Nov, Sunday

Time: 2:00 PM​ - 3:20 PM

Details:  Business Plan and Worksheets - Goal, Niche 

Session 9/ 22nd Nov

Date: 20th Nov, Sunday

Time: 3:00 PM​ - 4:15 PM

Details:  Making business brochure

121 with Jyoti Sharma

Date: 29th Nov, Sunday

Time: 9:00 PM​ - 9:35 PM

Details:  Checklist

121 with Sonu Arora

Date: 5th Jan, Tuesday

Time: 7:45 PM​ - 8:25 PM

Details:  Video message, content calendar, call to action, sample video communication

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