Now includes: Using ChatGPT to run effective ads
SELF-PACED COURSE
Become an Expert in Facebook & Instagram (Meta) Ads at your pace!
Get a High-Paying Job, Grow your Business, or Start a Freelancing Career. Even if you have never run ads before. No need to buy another FB Ads course again!
📣 Mega Sale: 80% + Extra 20% Off Applied
Mentor: Puneet Tandon
Founder - Young Urban Project.
✅ Managed over 100 Cr in Ad Spends.
✅ Award-winning Performance marketer. TEDx Speaker.
4.9⭐
GOOGLE RATING
70+
VIDEO LESSONS
24+
HOURS CONTENT
Lifetime
SUPPORT
Who should enroll in this course?
Who wants to transition from traditional marketing to ROI-driven Paid Advertising? Get senior-level high-paying job roles with confidence.
What 4000+ learners say 😊 →
Get profitable results from Meta Ads just like them!
Facebook (Meta) Advertising is one of the Highest Paying Digital Skills in 2024.
This course will prepare you to get a high-paying job, or get freelance clients, or grow your business
Why join this course? 🚀
24+ hours of on-demand lessons
Trusted by 10,000+ learners
Latest strategies for 2023 (after iOS14.5)
Get certificate on completion
Get Help anytime in exclusive group
India's Top Digital Marketer as your Mentor
Practical Learning with Real World Examples
Lifetime Access to course lessons
Our learners work here:
Course Curriculum
Learn Beginner-to-Advanced Level Facebook & Instagram Ads with 70+ video lessons
1. Fundamentals
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Introduction to Facebook & Instagram (Meta) Ads
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Assets on Facebook & Instagram
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Meta (FB & IG) Advertising Policies
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Ad Manager vs Business Manager
4. Targeting
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Demographic-Based Targeting
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Interest-Based Targeting
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Behavior-Based Targeting
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Layered Targeting
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Finding Hidden Interests for Free
7. Ad Tracking
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Integrating Facebook Pixel
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Integrating Conversion API (NEW)
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Fixing problems with Pixel
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Domain Verification + Aggregated Events (AEM)
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Standard Events in FB Ads
10. Remarketing-1
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Understanding Remarketing
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Urgency based Remarketing
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Scarcity based Remarketing
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Comparative Remarketing
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Benefits based Remarketing
13. Reporting
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Ad reporting dashboard
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Key Metrics & Funnels
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Custom Reporting Dashboards
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Ad Set level optimization
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Ad level optimization
16. ChatGPT [New]
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How to leverage ChatGPT for Meta Ads
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Market & Product research with ChatGPT
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Finding interests faster
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Write winning Ad copies with ChatGPT
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Ad creative brainstorming
2. Audience
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Pre-Click & Post Click Journey
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Understanding your Audience on Meta Platforms
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Audience stages / Traffic temperature
5. Ad Creatives
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Ad Creative Inspirations
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Approach behind making winning Ad Creatives
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Making Static Ad Creatives
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Making Video Ad Creatives
8. Conversions
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Creating a Conversion Objective Campaign
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Custom Audience - Part 1
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Custom Audience - Part 2
11. Remarketing-2
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Benefits based Remarketing
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Social-Proof Based Remarketing
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Objection Handling Based Remarketing
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Product-Demo Based Remarketing
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Secret Discount Based Remarketing
14. Campaign Scaling
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When & How to Scale
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Vertical & Horizontal Scaling
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LLA Based Scaling
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ABO Based Scaling
3. Campaign Breakdown
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Campaign Structure
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Campaign Objectives
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Creating a Campaign – Walkthrough
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Creating an Ad Set
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Creating an Ad
6. Ad Copywriting
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Ad Copywriting Tips
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Ad Copy Hooks - Part 1
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Ad Copy Hooks - Part 2
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Ad Copy Hooks - Part 3
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Copy Formula - AIDA
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Copy Formula - PAS
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Copy Formula - BAB
9. Look Alike Audience
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What are Look Alike Audiences (LLA)
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Different types of LLAs based on data source
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Creating LookAlike Campaign
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Look Alike Audience based on Value
12. E-Com Ads
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Creating a catalogue feed
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Creating a catalogue on Facebook
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Creating Product sets
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Catalogue Sales Ad
15. Bonus Lessons
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Automated Campaign rules
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Calculating campaign budget
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Recover Banned Ad Account
🎉 80% + Extra 20% off only for today
Enroll before April 30, 2024 11:59 PM & Get Premium Bonuses worth ₹40,000
Supercharge your Meta Ads immediately with these Done-For-You Bonuses
Meta Ads Winning Checklist
Take the guesswork out of your Ad Campaigns. Follow this checklist to set up, run, and scale campaigns profitably.
WORTH ₹7,999
Funnels That Convert
Use this E-Book to design user journeys that get your prospects to convert. Go beyond Ads. Implement these funnels to increase your conversions.
WORTH ₹4,999
Facebook & Instagram Ad Copies (Swipe File)
Get access to some of the best performing Ad Copies from brands across the board. Get inspired by what is working and make campaigns live faster.
WORTH ₹7,999
YUP Premium Community Access
Be a part of an intelligent community of Performance Marketers, Entrepreneurs, and Freelancers. Learn strategies from other Meta Advertisers and ask for help when you get stuck.
WORTH ₹9,999
Meta Ad Metrics to Measure ROI (E-Book)
Running Ads is 50% of the battle won. The rest 50% is measuring and optimizing. Get this massively valuable e-book to know which metrics you need to evaluate performance.
WORTH ₹3,999
Secret Bonus
Unlock this special bonus inside the course. Massive value inside.
WORTH ₹4,999
Why learn
Facebook & Instagram
Ads in 2024?
01
Organic reach is dead
02
One of the highest-paid skills
03
Can be started with small budget
04
Laser-sharp targeting possible
05
Extremely scalable across platforms
06
ROI focused & measurable
Exclusive VIP Community,
to help you solve all your doubts!
We believe that the true challenge begins after you complete an online course and start implementing the learnings. We want to be there with you at that time to help you out.
Doubts answered by Team YUP
Each query is answered by our expert team of Digital Marketing experts. It's like getting lifetime access to your mentors.
Active VIP Community
Learn from the experiments of your fellow learners in our community and get inspired by their success stories.
Meet Your Mentor
Puneet Tandon
Founder – Young Urban Project
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Digital Marketing Strategy & Advertising expert.
-
10+ years of experience.
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TEDx Speaker.
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Worked with brands like Navi, Zee, Cleartrip, ZestMoney, Edelweiss, Liberty Insurance, Reliance Brands, Centrum, Bloomsbury, and more.
-
Named Young Achiever (Digital) by WMC
-
Named among Top-50 Strategy professionals in India
AS SEEN ON
Get Certified
Complete all modules successfully and receive an Advanced certificate. This certificate is:
-
Official & Verified by Young Urban Project
-
Shareable on LinkedIn and with employers
-
Useful to enhance professional credibility
Become a Practical Facebook & Instagram Ads Expert Today →
The most in-depth FB-Insta ads course in market. No theory. No BS. Just hands-on Learning.
Learn how to use Facebook & Instagram ads to promote your products or services in this comprehensive, step-by-step course.
You will learn everything you need to know to create PROFITABLE campaigns from start to finish.
And you will get to know exactly what you should (and absolutely should not) do on Facebook to increase your sales… and cut your advertising costs to the bone!
Get Support.
Anytime. Lifetime.
You are not alone in your learning journey. If you get stuck anywhere in the course, just ask for help in our Private Community anytime. And you will get help!
-
VIP Group for our learners
-
TOP industry professionals
-
Queries answered by YUP Team and community
What 4000+ learners say 😊 →
Get profitable results from Meta Ads just like them!
This course is for you if:
You don’t know where to start… you want to learn Facebook-Instagram Ads but don’t want to waste your time & money.
You tried learning from Youtube and other courses… but they just gave superficial knowledge.
You want to grow in your Digital Marketing job… but all good roles require knowledge of Paid Advertising.
You want to become a High-paid Freelancer… but you can’t close clients for Paid Advertising.
You are a business owner and need to have full control on sales through ads… but agencies & freelancers you hired didn’t deliver.
🎉 80% + Extra 20% off only for today
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Is this a recorded course?This is a Recorded self-paced course. You will get access to all video modules through our private members area that you can login into.
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If I make a payment now, when will I get access to the course?You will get INSTANT ACCESS. Once you complete your payment, you will get the login details on email within 5 minutes and you can start learning.
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Is there any time limit for accessing course videos?There is NO TIME LIMIT and you get Lifetime access to videos.
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Can I watch the videos on any device?Yes, our course lessons are accessible on Desktops, Laptops, Mobile Phones or Tablets. You can also download our LMS app on your phone and watch the lessons on the app.
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Where can I ask any questions or doubts while I implement?You will get be added to our private learners’ support group where you can post your questions and get answers for them any time you want. Our team will assist you promptly.
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Are FB & Insta Ads still working after iOS 14.5 update?The Ads are working as well as ever. However, a lot of old strategies have become redundant. This course covers the latest updated strategies that are generating profitable results today.
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I have no knowledge of Digital Marketing. Can I still learn Facebook Ads?Absolutely! This course begins from basics and will teach you everything from the beginning.
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I have never run Facebook & Instagram Ads. Can I take this course?Yes, this course will teach you step-by-step strategies on how to create campaigns that get Leads & Sales for any business.
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Can I download the videos?You can access the videos in your private members area anytime you want. But the videos cannot be downloaded.
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Does this course cover both Facebook & Instagram Ads?Yes, both Facebook & Instagram Ads are run through the same dashboard. Only the placement of the ads vary. They are both a part of Meta Ads Suite. This course will teach you both platforms.
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Do you offer refunds or account transfers?Due to the nature of our digital products, we do not offer any refunds or account transfers. We advise you to be thorough with the course details before making a purchase decision.