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Now includes: Using ChatGPT to run effective ads​


Become an Expert in Facebook & Instagram (Meta) Ads at your pace!

Get a High-Paying Job, Grow your Business, or Start a Freelancing Career. Even if you have never run ads before. No need to buy another FB Ads course again!

📣 Mega Sale: 80% + Extra 20% Off Applied

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Mentor: Puneet Tandon

Founder - Young Urban Project.

✅ Managed over 100 Cr in Ad Spends.

✅ Award-winning Performance marketer. TEDx Speaker.









Who should enroll in this course?

Who wants to transition from traditional marketing to ROI-driven Paid Advertising? Get senior-level high-paying job roles with confidence.

What 4000+ learners say 😊 →

Get profitable results from Meta Ads just like them!

Facebook (Meta) Advertising is one of the Highest Paying Digital Skills in 2024.

This course will prepare you to get a high-paying job, or get freelance clients, or grow your business

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Why join this course? 🚀

24+ hours of on-demand lessons

Trusted by 10,000+ learners

Latest strategies for 2023 (after iOS14.5)

Get certificate on completion

Get Help anytime in exclusive group

India's Top Digital Marketer as your Mentor

Practical Learning with Real World Examples

Lifetime Access to course lessons

Our learners work here:

Course Curriculum

Learn Beginner-to-Advanced Level Facebook & Instagram Ads with 70+ video lessons

1. Fundamentals

  • Introduction to Facebook & Instagram (Meta) Ads

  • Assets on Facebook & Instagram

  • Meta (FB & IG) Advertising Policies

  • Ad Manager vs Business Manager

4. Targeting

  • Demographic-Based Targeting

  • Interest-Based Targeting

  • Behavior-Based Targeting

  • Layered Targeting

  • Finding Hidden Interests for Free

7. Ad Tracking

  • Integrating Facebook Pixel

  • Integrating Conversion API (NEW)

  • Fixing problems with Pixel

  • Domain Verification + Aggregated Events (AEM)

  • Standard Events in FB Ads

10. Remarketing-1

  • Understanding Remarketing

  • Urgency based Remarketing

  • Scarcity based Remarketing

  • Comparative Remarketing

  • Benefits based Remarketing

13. Reporting

  • Ad reporting dashboard

  • Key Metrics & Funnels

  • Custom Reporting Dashboards

  • Ad Set level optimization

  • Ad level optimization

16. ChatGPT [New]

  • How to leverage ChatGPT for Meta Ads

  • Market & Product research with ChatGPT

  • Finding interests faster

  • Write winning Ad copies with ChatGPT

  • Ad creative brainstorming

2. Audience

  • Pre-Click & Post Click Journey

  • Understanding your Audience on Meta Platforms

  • Audience stages / Traffic temperature

5. Ad Creatives

  • Ad Creative Inspirations

  • Approach behind making winning Ad Creatives

  • Making Static Ad Creatives

  • Making Video Ad Creatives

8. Conversions

  • Creating a Conversion Objective Campaign

  • Custom Audience - Part 1

  • Custom Audience - Part 2

11. Remarketing-2

  • Benefits based Remarketing

  • Social-Proof Based Remarketing

  • Objection Handling Based Remarketing

  • Product-Demo Based Remarketing

  • Secret Discount Based Remarketing

14. Campaign Scaling

  • When & How to Scale

  • Vertical & Horizontal Scaling

  • LLA Based Scaling

  • ABO Based Scaling

3. Campaign Breakdown

  • Campaign Structure

  • Campaign Objectives

  • Creating a Campaign – Walkthrough

  • Creating an Ad Set

  • Creating an Ad

6. Ad Copywriting

  • Ad Copywriting Tips

  • Ad Copy Hooks - Part 1

  • Ad Copy Hooks - Part 2

  • Ad Copy Hooks - Part 3

  • Copy Formula - AIDA

  • Copy Formula - PAS

  • Copy Formula - BAB

9. Look Alike Audience

  • What are Look Alike Audiences (LLA)

  • Different types of LLAs based on data source

  • Creating LookAlike Campaign

  • Look Alike Audience based on Value

12. E-Com Ads

  • Creating a catalogue feed

  • Creating a catalogue on Facebook

  • Creating Product sets

  • Catalogue Sales Ad

15. Bonus Lessons

  • Automated Campaign rules

  • Calculating campaign budget

  • Recover Banned Ad Account

🎉 80% + Extra 20% off only for today

Enroll before April 30, 2024 11:59 PM & Get Premium Bonuses worth ₹40,000

Supercharge your Meta Ads immediately with these Done-For-You Bonuses

Meta Ads Winning Checklist

Take the guesswork out of your Ad Campaigns. Follow this checklist to set up, run, and scale campaigns profitably.

WORTH ₹7,999

Funnels That Convert

Use this E-Book to design user journeys that get your prospects to convert. Go beyond Ads. Implement these funnels to increase your conversions.

WORTH ₹4,999

Facebook & Instagram Ad Copies (Swipe File)

Get access to some of the best performing Ad Copies from brands across the board. Get inspired by what is working and make campaigns live faster.

WORTH ₹7,999

YUP Premium Community Access

Be a part of an intelligent community of Performance Marketers, Entrepreneurs, and Freelancers. Learn strategies from other Meta Advertisers and ask for help when you get stuck.

WORTH ₹9,999

Meta Ad Metrics to Measure ROI (E-Book)

Running Ads is 50% of the battle won. The rest 50% is measuring and optimizing. Get this massively valuable e-book to know which metrics you need to evaluate performance.

WORTH ₹3,999

Secret Bonus

Unlock this special bonus inside the course. Massive value inside.

WORTH ₹4,999

Why learn
Facebook & Instagram
Ads in 2024?


Organic reach is dead


One of the highest-paid skills


Can be started with small budget


Laser-sharp targeting possible


Extremely scalable across platforms


ROI focused & measurable

Exclusive VIP Community,
to help you solve all your doubts!

We believe that the true challenge begins after you complete an online course and start implementing the learnings. We want to be there with you at that time to help you out.

Doubts answered by Team YUP

Each query is answered by our expert team of Digital Marketing experts. It's like getting lifetime access to your mentors.

Active VIP Community

Learn from the experiments of your fellow learners in our community and get inspired by their success stories.

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Meet Your Mentor

Puneet Tandon
Founder – Young Urban Project
  • Digital Marketing Strategy & Advertising expert.

  • 10+ years of experience.

  • TEDx Speaker.

  • Worked with brands like Navi, Zee, Cleartrip, ZestMoney, Edelweiss, Liberty Insurance, Reliance Brands, Centrum, Bloomsbury, and more.

  • Named Young Achiever (Digital) by WMC

  • Named among Top-50 Strategy professionals in India


Get Certified

Complete all modules successfully and receive an Advanced certificate. This certificate is:

  • Official & Verified by Young Urban Project

  • Shareable on LinkedIn and with employers

  • Useful to enhance professional credibility

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Become a Practical Facebook & Instagram Ads Expert Today →

The most in-depth FB-Insta ads course in market. No theory. No BS. Just hands-on Learning.

Learn how to use Facebook & Instagram ads to promote your products or services in this comprehensive, step-by-step course.
You will learn everything you need to know to create PROFITABLE campaigns from start to finish.
And you will get to know exactly what you should (and absolutely should not) do on Facebook to increase your sales… and cut your advertising costs to the bone!

Get Support.
Anytime. Lifetime.

You are not alone in your learning journey. If you get stuck anywhere in the course, just ask for help in our Private Community anytime. And you will get help!

  • VIP Group for our learners
  • TOP industry professionals
  • Queries answered by YUP Team and community

What 4000+ learners say 😊 →

Get profitable results from Meta Ads just like them!